Friday, December 27, 2019
Thursday, December 19, 2019
How Technology Has Impacted Education - 1921 Words
Introduction Education is defined as ââ¬Ëthe act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgement, and generally of preparing oneself or others intellectually for mature life.ââ¬â¢ A good education leads to knowledge, career progression, enlightenment and helps a nation progress, as John F. Kennedy said; Our progress as a nation can be no swifter than our progress in education. The human mind is our fundamental resource. The introduction of technology in education has impacted education both for good and bad. According to the Oxford dictionary, Technology is; ââ¬Ëmachinery and devices that are developed from scientific knowledge to increase or better, everyday functions.ââ¬â¢ Technology used in education, is part of a large debate over whether it is improving educational outcomes in students. Some say technology is revolutionizing education for the better, and others say it is a trend that offer/s no specific improvements to education. Although technology can never replace a good quality teacher, the advantages and benefits of technology, positively supplements a bridge between education and the technological world, hence offers students the marketable job skills they need in order to satisfy in the evolving technological world. Relevant interviews and surveys were conducted, to discover peoples understanding of technology. 1. Advantages of technology in schools and how this improves educational outcomes.Show MoreRelatedPositive helpful Technology Essays1044 Words à |à 5 Pages Our technology has led to the advancements in the health industry making it easier for sick people to get the treatment they need. Technology use being taught to children is a positive use for the future of education and is necessary for students to succeed in the world, with this education it enables them to be better prepared for the world that awaits them when they enter college and work force. Even the environment is impacted when we stop to take the time to research the things we use likeRead MoreHow Public Education Affects All People870 Words à |à 4 PagesWhen it comes to the American public education, we are faced with several difficulties that effects everyone. It all depends on how a person views the education concerns. Everyone wants to solve Americaââ¬â¢s education issues and itââ¬â¢s essential that we focus on the right things to move forward and offer better opportunities. Itââ¬â¢s important that we first focus on how public education impacts all people. I t canââ¬â¢t just be what people believe to be true but how it has actually affected their learning andRead More Technology in Education Essay985 Words à |à 4 PagesTechnology in Education Today, if you enter an average elementary classroom you might find a computer cart with twenty or thirty lap tops, all with hook-up to the internet. The teacher usually has either a desk top or lap top computer, sometimes both, for keeping track of important information. Technology has, in many ways, positively impacted the educational field. Michigan has made using technology a necessity. With help from the Freedom to Learn Program, improvements in classroom technologyRead MoreEssay about The Impact of Technology on Education1045 Words à |à 5 PagesImpact of Technology on Education Technology has greatly affected and impacted the way things are presented and taught in the classroom. Technology has had a large impact on the materials that are used and the way we use these materials to teach in the schools. Most everything that is used in todayââ¬â¢s classroom has been a result of technology. All materials, including textbooks and the Internet, have been invented and have had some connection to the growth of technology in the schoolRead MoreThe Societal Influences on the Educational Impact of Students731 Words à |à 3 PagesThe societal influences on the educational impact of students are numerous. Two of the most important are income inequality and technology Income inequality and the effects on education have been at the heart of a contentious debate. As researcher Sean Reardon of Stanford University, explained recently in The New York Times: ââ¬Å"We have moved from a society in the 1950s and 1960s, in which race was more consequential than family income, to one today in which family income appears more determinativeRead MoreInstructional Programs For Technology Education938 Words à |à 4 Pagesprograms for technology education, goals need to be in place to direct the outcomes of curriculum development and teaching. They go beyond everyday teaching objectives; they are directed at long-term learning and programmatic outcomes. Performance standards measure how much of the content the student is proficient. Opportunity-to-learn standards ensure the learning is student focused, everyone has a right to education and that education should be learner centered. For an educational technology standardRead MoreThe Impact Of Technology On Our Society1168 Words à |à 5 PagesThe Impact of New Technology New technology has dramatically changed over the years and has becomeà well integrated with humans and their everyday lives. Originally in the 1900s technology wasà created and used to solve specific problems throughout life. Since the 1900s era, technology has rapidly increased across the nation investing new ways to communicate, new ways for transportation and educational methods.à Although there are numerous beneficial effects that technology has exposed to societyRead MoreWhat Are Technological Determinism, Scot, Feminism, Semiotic Approach, Cultural / Media Studies Approach?1175 Words à |à 5 Pagesthat a society s technology drives the development of its social structure and cultural values. Social construction of technology (also referred to as SCOT) is a theory within the field of Science and Technology Studies. Advocates of SCOTââ¬âthat is, social constructivistsââ¬âargue that technology does not determine human action, but that rather, human action shapes technology. They also argue that the ways a technology is used cannot be understood without understanding how that technology is embedded inRead MoreTechnology : The Impact Of Technology And Its Impact On The Future905 Words à |à 4 Pagesan era of advanced technology, where every part of our daily lives is impacted by it. Recently we have found ourselves heavily dependent on the use technology and our needs and demands for more keep rising. The more advanced it becomes, the more it seems to have control over our lives. While it is impossible to explore how each new advanced technology has impacted our lives and how it will impact the future, it continues to affect our environment, people and society. Tech nology by its self is notRead MoreStudent Services : The Senior Vp Of Enrollment Management, And The Director Of Financial Aid897 Words à |à 4 Pagesrandom to those interviewed. All participates where asked to participate in interview about technology in student services. They were provided with a copy of the paper abstract along with the following items to consider in regards to technology; current trends/issues in your area; changes since you entered the profession, and challenges. All three participates are male who have been a part of higher education for 20+ years. Two hold Mastersââ¬â¢ Degree and one holds a Ph.D. They all currently service as
Tuesday, December 10, 2019
Donatello 2 Essay Research Paper Donatello s free essay sample
Donatello 2 Essay, Research Paper Donatello s work has everlastingly changed the manner that art is created, viewed, and interpreted. By and large, this Italian Renaissance sculpturer is considered by most experts to be one of the greatest sculpturers of all clip ; he is besides thought of as the laminitis of modern sculpture. Donatello s impact on the art universe will neer be able to be genuinely measured. He had such an influence on creative persons that his techniques are still used by sculpturers today. Donatello was born Donnato Di Niccolo Di Betto Bardi in Florence, Italy. Most records show that he was born in the twelvemonth 1386, although the existent day of the month of his birth is unknown. His male parent, Niccolo di Betto Bardi, was a Florentine wool comber ; but Donatello, unlike most boies of that clip, had no programs of following in his male parent s footfalls. While nil is known of his childhood, instruction, nor of his preparation in sculpture, it is assumed that around 1400 he began larning rock carving from one of the sculpturers working for the cathedral of Florence. It has been estab-lished that at the age of 17, he met, learned from, and worked for Lorenzo Ghiberti, a celebrated sculpturer in bronze. As a member of Ghiberti s workshop, Donatello assisted in constructing and adorning the celebrated bronzy north doors of the baptismal font of San Giovanni in Florence, a undertaking that took more than twenty old ages to finish. Not merely did Donatello work with celebrated sculpturers of his clip, but besides with the celebrated designer, Filippo Brunelleschi. With Brunelleschi, Donatello reputedly visited Rome in the early old ages of the fifteenth century in order to analyze the memorials of antiquity. Curiously adequate, Filippo started out as more of a sculpturer in Ag and gold than as an designer. He had entered the competition for the celebrated design competition for the bronzy doors of the Florence Baptistery in 1401 but, of class, he lost the competition to Lorenzo Ghiberti, who was assisted by Donatello. After working with Lorenzo and Filippo, Donatello started his ain calling as a sculpturer. Donatello s sculpting calling can be divided into three periods where the influences in his work took on different manners. The first or formative old ages came before 1425, when Donatello used a Gothic influence along with realistic and classical motive. The graceful, quietly curved lines of the Gothic manner paid testimonial to his debt to Ghiberti s instructions. Donatello s sculptures which showed this peculiar manner were all created for churches and other big edifices in Firenze: Saint Mark at the Church of Or San Michele, -2- Saint John the Evangelist at the Opera del Duomo, Saint George at the Museo Nazionale, and Joshua, at the belfry of the cathedral. The statue of Saint Mark was commissioned by the Arte del Linaioli ( the Guild of Linen Merchants ) in 1411. Saint Mark was made for the church of Orsanmichele and kept in its Tabernacle until late when it was restored and removed to be placed in a museum. The statue of Saint Mark is an first-class illustration of the classical manner that Donatello had in the first period of his work. Soon after Donatello finished the work of Saint Mark, he started on Saint John the Evangelist, which he worked on from 1413 through 1415. This statue was paired with the other Evangelists and all were placed together in the Tabernacle of the church of Santa Maria del Fiore. In 1587, all of the Evangelist statues, including Saint John, were taken to the Museum of the Opera del Duomo where soon they are still seen today. Another sculpture that demonstrates this first period of Donatello s work is the sculpture of Saint George. Following the creative activity of his statue of Saint John, Donatello s Saint George, commissioned by the Armourer s -3- Guild, was sculpted about 1416 and placed in a niche of the north wall in the church of Orsanmichele. The Italian author, Giorgio Vasari, gave his positive assessment of Saint George in his best known book on the lives of major creative persons of the Italian Renaissance: Vite de Piu Eccellenti Pittori, Scultori, ed Architetti Italiani ( English interlingual rendition: Lifes of the Artists ) . Subsequently, when the statue of Saint George was transferred to the Tabernacle of the Arte dei Medici vitamin E Speziali, its beauty was diminished, which besides led to diminishing its celebrity. After making these sculptures, Donatello extended a different influence to his plants. The 2nd period of Donatello s calling existed between the old ages of 1425 and 1443. During this period, Donatello s work took on more of a trust on the theoretical accounts and the rules of the sculpture of antiquity. In the 1420 s and 1430 s, Donatello became a spouse with the celebrated designer and sculpturer, Michelozzo Di Bartolomeo, as they worked in the Baptistery on the grave for antipope John XXIII and the memorial to Bartolomeo Aragazzi among other committees. On these plants, Michelozzo would give Donatello the architectural designs and so Donatello would transform the programs into statues. As immature creative persons, the -4- two work forces had worked together when they assisted Lorenzo Ghiberti with the celebrated bronzy north doors of the Florence Baptistery. Subsequently, after working together for a clip, Michelozzo became the head designer for the Medici household ; Donatello went on to sculpt in Rome. During the old ages of 1430 through 1433, Donatello spent most of his clip in Rome where he created such great plants as the ciborium in the vestry of the Basilica of Saint Peter. This superb sculpture was decorated with two of his most celebrated alleviations: Worshipping Angels and the Burial of Christ. After disbursement clip in Rome, Donatello moved on to Florence where he so created a piece of art that is remembered by all who view it his statue of David. The bronze statue of David, created by Donatello, was the first nude, freestanding sculpture of the Renaissance ; the intricate inside informations show the deepness of Donatello s creativeness. Vasari s description of Donatello s David is lighting: In the courtyard in the castle of the Sigtnoria stands a bronzy statue of Davi vitamin D, a bare figure, life-size ; holding cut off the caput of Goliath, David is raising his pes and puting it on him, and he has a blade in his right manus. This figure is so natural -5- in its vivacity and softness that artists find it barely possible to believe it was non molded on the life signifier. It one time stood in the courtyard of the house of the Medici, but was moved to its new place after Cosimo s exile. It is questionable whether the metropolis of Florence or a private frequenter commissioned the 185-cm statue. Although it was originally intended for the cathedral, David was placed in the chief courtyard of the Medici Riccardi castle. In 1495, David was moved to the courtyard of Palazzo Vecchio ( the metropolis hall ) and placed on a marble platform where it stood as a civic-patriotic symbol until 1555. After legion moves David was transferred to the Bargello where it still stands today. This beautiful statue was Donatello s last before he moved into the concluding phase of his calling. However, from the sixteenth century on, Donatello s David was over-shadowed by Michelangelo s larger-than-life David, which is still more widely seen today in the Louvre in Paris. It was during Donatello s 3rd and concluding phase of his calling that he left Florence and traveled to Padua. It was here he broke off from classical influences and his work emphasized pragmatism # 8211 ; the portraiture of character and dramatic action. Important sculptures at this clip included -6- work for the Paduan church of St. Antonio: a bronze rood and a new high communion table incorporating 7 lifesize bronze statues ; a big limestone alleviation entitled Entombment of Christ ; and 21 bronze alleviations, the finest being the four miracles of St. Anthony ( one alleviation consists of more than 100 figures ) . Donatello s Gattamelata was the first bronze equestrian statue since the Roman Empire when such statues were limited to swayers ; it is considered to be one of the best-proportioned sculptures of all time. Another celebrated Donatello bronze is the dramatic group, Judith and Holofernes. Donatello originated the sculpting technique known as stiacciato, which means flattened out ; this involves highly shallow carving throughout a panel, making a more dramatic consequence of atmospheric infinite. While a Ghiberti alleviation is haptic and can be read by a unsighted adult male, a relief stiacciato, or flattened relief panel depends on ocular perceptual experiences and seems to be made of much deeper cuts and carvings. As with his childhood, there seems to be small dependable information known about Donatello s character and personality. He neer married nor had kids. A adult male of simple gustatory sensations, Donatello was non considered easy to work with, demanding his ain step of artistic freedom in a -7- clip when working conditions for creative persons were regulated by club regulations. While non a civilized mind like Leonardo district attorney Vinci and Michelangelo, Donatello was basically a realist. Greatly influenced by antique art and Humanist theories, Donatello s Humanist friends considered him a cognoscente of ancient art. Donatello died December 13, 1466. Although his concluding work, the twin bronze daiss for St. Lorenzo, had to be completed by lesser creative persons, the daiss show great religious deepness and complexness. His debut of the shallow-relief technique ( rilievo stiacciato ) , bronzy sculpture, and characterized figures as persons, provided stepping rocks for other sculpturers of his twenty-four hours and were a major influence in developing pragmatism in Italian picture. Considered one of the greatest Italian sculpturers, Donatello s influence and impact on the art and creative persons of Florence and northern Italy in the fifteenth century was genuinely great. Among his legion students, Desiderio da Settignano, who helped in the building of David, was possibly the most of import. In the 16th century Donatello s work became good known with positive Hagiographas from such great writers as Vasari, who gave Donatello the existent attending that his work deserved for all of its item and beauty. Although Donatello knew some celebrity throughout his life- clip, during the 17th and 18th centuries, his plants went mostly unnoticed by the populace and were apparently known merely in local clubs. It was non until the nineteenth century that Donatello s plants were eventually rediscovered and his chef-doeuvres of Saint George and David became an emblem of early Renaissance statuary. Today Donatello s work is world-renown ; it has influenced the lives of sculpturers and is admired by practically every art cognoscente and layperson alike who views it. The term, Renaissance Man, does non mention entirely to person who lived during the 14th through the 16th centuries, the period in history known as the Renaissance. It refers to a individual who can make many things and stand out in all of them. To be able to suit this rubric, you must hold accomplishments in a assortment of countries. You can non merely do many different things, but you have to be able to make all of them really good. There are many people who define the rubric of a Renaissance Man. Possibly the most celebrated illustration of a Renaissance Man would be Leonardo da Vinci. Not merely was da Vinci famous for his pictures, in peculiar, the Mona Lisa ; but, he besides succeeded in analyzing the universe itself and medicate. Many studies and drawings of district attorney Vinci s demo how he studied the wings of birds ; they illustrate how he thought worlds could utilize wings to wing by themselves. Another, Michelangelo, fit the definition because of his first-class accomplishments as a sculpturer, artist/painter, musician, and designer. These were non merely trades Michelangelo could execute, but he excelled in every one of them. While Donatello does non suit the true description of a Renaissance Man, as many of his coevalss do, his accomplishments in sculpting entirely do him an of import portion of art history. Even though he is non a Renaissance adult male by definition, Donatello has achieved his ain note-worthy celebrity. The niche that Donatello carved for himself in the art universe has had an highly long-reaching influence on contemporary sculpturers for that we can be most grateful.
Tuesday, December 3, 2019
Romeo And Juliet Essays (946 words) - Characters In Romeo And Juliet
Romeo And Juliet Romeo and Juliet, said to be one of the most famous love stories of all times, is a play anchored on time and fate. Some actions are believed to occur by chance or by destiny. The timing of each action influences the outcome of the play. While some events are of less significance, some are crucial to the development of this tragedy. The substantial events that inspire the conclusion of Romeo and Juliet are; the Capulet ball, the quarrel experienced by Tybalt and Romeo, and Friar Johns plague. A servant to Capulet, who is incapable of reading the list of guests, asks for Romeos assistance. Romeo notices that Rosaline, his lover, is among these names. Benvolio challenges Romeo to compare her with other beauties. Benvolio predicts, Compare her face with some that I shall show,/ And I will make thee think thy swan a crow. (I, ii, l 86-87) To show his appreciation, the servant asks for Romeos presence at the ball. Romeo should have considered the servants warning; if Romeo occupies the name of Montague, he shall not be permitted. Once at the ball, Romeo is searching for a maiden to substitute the unrequited love of Rosaline. Romeo happens to gaze upon Juliet, who charms Romeo. Romeo proclaims, Did my heart love till now? Forswear it, sight!/ For neer saw true beauty till this night. (I, v, l 52-53) Since Romeo declares his love for Juliet, she feels the attraction also. They believe that they are in love and must marry. However, it is a genuine coincidence that Romeo and Juliet were at the same place, at the same time. Some days after the ball, Benvolio and Mercutio are conversing, in regard to the quarrelsome weather. Benvolio declares, The day is hot, the Capulets abroad,/ And if we meet we shall not scape a brawl,/ For now these got days is the mad blood stirring. (III, i, l 2-4) At this point, Tybalt, who has challenged Romeo because of his appearance at the masquerade, enters, seeking Romeo. On Romeos behalf, Mercutio struggles with Tybalt, while Romeo, who is filled with love for his new cousin, tries to end their boldness. Before escaping, Tybalt plunges his sword into Mercutio, causing death to fall upon him. Mercutio blames Romeo and the feud for his fate. Romeo kills Tybalt, who taunts Romeo, upon his return. Romeo fears he will be condemned to death if he does not flee before the arrival of the Prince. Benvolio recalls the events that have happened, with some embellishment. The Prince declares: And for that offence/ Immediately we do exile him hence./ I hav an in your hates proceeding,/ My blood for your rude brawls doth lie a-bleeding;/ But Ill amerce you with so strong a fine/ That you shall repent the loss of mine./ I will be deaf to pleading and excuses;/ Nor tears nor prayers shall purchase out abuses;/ Therefore use none. Let Romeo hence in haste,/ Else, when hes found, that hour is his last./ Bear hence this body and attend our will./ Mercy but murders, pardoning those that kill. (III, i, l 185-195) Due to the disturbance of Veronas street and the losses of Tybalt and Mercutio, the Prince must penalize Romeo. However, the Prince agrees that Romeo was acting in self defense. Juliet, who desires not to wed Paris, asks for Friar Laurences assistance. The day before the wedding, Juliet is to drink the poison, which will make her appear to be dead. In forty two hours she shall awake, with Romeo by her side. Romeo will then bring her to Mantua with him. In the meantime Friar Laurence will convey a message to Romeo in Mantua, telling him the plot. When she gains consciousness, Romeo and Friar Laurence will be there. Friar Laurence says, Shall Romeo by my letters know our drift,/ And hither shall he come; and he and I/ Will watch thy waking (IV, i, l 114-116) Following Juliets intake of the poison, Romeo is anticipating news from Verona. Balthasar, a servant to Romeo, tells Romeo that Juliet has passed on. Romeo, who is told there are no letters from the friar, seeks a way to accomplish his
Wednesday, November 27, 2019
Roseanne Becomes A Role Model Essays - Television, Series, Roseanne
Roseanne Becomes A Role Model Roseanne Becomes A Role Model It's eight o'clock in the evening, I have settled down on the couch to watch some primetime television. As I flip through the channels I realize how superficial and unrealistic the actresses truly are. I also began to notice one common thread between all of the women portrayed on television; most look like they just got done with a photo shoot for Cosmopolitan or Playboy. The men portrayed seem to be a little more realistic and down to earth. This brought out a startling realization that men can be just the guys next door; while women need to be drop dead gorgeous. The ?Roseanne? sitcom is the only show that I can think of that didn't fit these generalizations. When looking back at what I gained from watching ?Roseanne,? the television sitcom from the late eighties, I see a woman who wasn't afraid to tell the world, ?World, this is who I am. Deal with it!? I really feel Roseanne lived by this motto. She was over-weight boisterous, sometimes downright obnoxious person, but she always seemed to have her heart in the right place. She was a positive role model to many, encouraging many women to show off to society who they really are, giving us a sense of inner-beauty for a change. American women did not have to compete with her, only themselves. Nobody started over-eating to look like Roseanne (nor really wanted to), but she inspired many to believe that it is all right to be over-weight. In fact, Roseanne and people with weight management problems make up approximately sixty percent of the U.S. population; try finding that percentage of lead roles on television that are women. Only thin women land roles as television leads on sitcoms, and seeing an over-weight woman the star of a sitcom up until the eighties was just unheard of. Roseanne broke into the nineties with ratings higher than ever. She not only broke the social norm but also gained tremendous momentum for others to follow in her footsteps, the only problem no one has followed yet. As the series came to a grinding halt in 1995 (after a year of terrible script writing), it would have appeared to be a perfect time for series creators to follow Roseanne's traits and do a spin-off. Nobody followed and society is still waiting. An over-weight teen may be a simple answer for the role model we are expecting in sitcoms. Roseanne has proven it's all right to be an over-weight middle-aged woman, but girls in their teenage years need role models more than anyone else at any other age. Teens are the ones prone to eating disorders such as bulimia and anorexia usually inspired by the way sitcoms portray their images at their age. American women of all ages need to take a stance on the images that are being portrayed on television. America needs more Roseanne's out there to come forward and tell the television writers and creators that American women represent the majority of the population, and they want to see more shows that they can relate to. Granted, television has made some headway with shows such as the ?Drew Carey Show.? This show depicts an over-weight star, Drew Carey, a balding, middle-aged man whom most would consider a loser. Although Drew is a man whom many males can relate to, male role models are less in need. The Drew Carey Show unfortunately depicts the usual role for an over-weight female character named ?Mimi.? She's downright mean and unlikable to many, stirring countless hours of laughter by insensitive males stemmed at her looks. The writers dress Mimi up in clothes that would be suitable for only a clown at a carnival, thus demising any attempt women have of seeing her as a true three-dimensional character. This has once diminished any small chance of over-weight women seeing the true Hollywood stardom Roseanne was able to attain simply by showing who she really was. Teenaged girls watch countless hours of sitcoms, MTV, and read plenty of magazines directed at ?how to present oneself as the norm in society.? If we in society can take a stance and try to make some headway
Saturday, November 23, 2019
Blues Clues
Blues Clues WRITING ASSIGNMENT #1 A bad decision I made and now look back upon and regret is that I ran off when I was six and didnà ¡Ã ¦t tell my parents where I was going.It had started out with my sister, brother, my best friend and I going to my sisterà ¡Ã ¦s friends house to play. At the time I was six, so I still had those curious child ideas. My friend Jason and I had grown tired of watching my siblings play and got restless. So why they werenà ¡Ã ¦t looking, Jason and I left.Down the road a ways was Raccoon Creek. We had nothing better to do so we headed in that direction. We took a little path that led underneath the Church Street bridge to the water looking for some excitement. Down at the waters edge we met this guy that was fishing and talked to him for a while.US Navy 100423-N-0641S-143 Mara MacDonald demonstr...
Thursday, November 21, 2019
Service experience report Essay Example | Topics and Well Written Essays - 2250 words
Service experience report - Essay Example Services have several distinguishing factors all that have implications during marketing. One of these factors is that services are intangible that means that services cannot be stocked. Consequently, variation in demand is difficult to manage. In addition, the actual cost of the service is difficult to determine making pricing difficult. The other characteristic of services is that they are inseparable as they are produced and offered simultaneously (Hultman and Ek, 2011). This means that the consumer is present during the production of the service and the level of satisfaction attained is influenced by other consumers. Services are usually heterogeneous given that these activities are undertaken by humans and hence it is not possible to produce identical services. Lastly, services are perishable as they can never be stored, resold, or returned. For instance, a hotel company that offers bad services to its customers may not returned (Hultman and Ek, 2011). Because of the characteris tics described above, companies offering services faces several challenges in marketing to ensure effectiveness. This report describes the application marketing theories and concepts in the case of Palazzo Versace Hotel that had been visited to have a feel of their customer and identify critical points. The report will also present reasons that make customers feel dissatisfied with the services offered. The First Visit Service marketing efforts in the hotel industry are geared towards attracting new customers and encouraging subsequent visits. Consequently, when I booked at Palazzo Versace Hotel, Gold Coast, and the hotel had a new customer and therefore it had a big role in ensuring that it is able to maintain the customer. Despite having booked for hotel earlier, the front office staff of the hotel could not trace the booking details due to computer failure. However, as required in service marketing where the first experience plays a great role in determining the level of satisfac tion a customer receives in the service industry, the receptionists was quick to reassure me that all was well and assigned another room that is of the same status like that which I had booked. By assigning a room to the customer despite failure to trace his details of booking, the reception reassured the customer that the hotel is concerned about his welfare and has trust in them. This act may also be understood from the relationship marketing. Relationship marketing involves attracting and maintaining customers through enhanced customer to organization relationship (Gilmore, 2003). By demonstrating trust for the customer and assigning a room without much interrogation, the visitor is able to form a strong relationship with the facility and therefore it is possible to book at the hotel again. The other marketing concept that is evident in the case of Palazzo Versace Hotel and the customer is that of mutual satisfaction. According to Gilmore (2003), traditionally, marketing theory e mphasized on mutual satisfaction. Businesses make profits by also ensuring that they meet the needs of their customers. To ensure that customers achieve satisfaction, the services offered must be of high quality and adhere to value and convenience needs of the customer. In adherence to the needs of the customer, the receptionist recognized the value of convenience as a determinant to the level of sati
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